Tiffany Lambert
Tiffany Lambert
Marketing Director
Phone:
203.572.3626
Email:
About
Tiffany has over 15 years of experience in the e-commerce and digital marketing where she developed expert skills in customer lifecycle & retention, UGC & Social creation and deployment, ESP target marketing and growth development, web content management and development, business & web analytics, SEO, SEM, affiliate management, and creative campaign direction. She is able to communicate easily in Agile environments, between creative, technical and analytical teams. She is uniquely distinguished at presenting user stories, crafting strategy and pivot points, and providing creative direction for team members in order to create synergy and 'one voice' across all channels. She has a strong understanding of artistic & media design including color theory, design layout, photographic composition, videography, and video editing. Advanced skill in public speaking, and presentational practices.
Work Experience
2022 - Current
BODYSHOCK STUDIOS Personal Training Services Westport, CT
Managing Director
Structural all deals and partnerships, develop and manage the marketing calendar of events and campaigns, manage all accounts and financing.
2022
PALMERS Fine Foods Weddings & Catering Darien, CT
Interim Marketing Director & Consultant
Managed a team of 10+ and re-branded the catering and retail entities to give them a more unified message & look.
2012 - 2020
POLARN O. PYRET Premium Swedish Childrenswear NY, NY
Graphic Designer > Digital Marketing Manager > Digital Marketing Director
Developed and managed all digital assets, channels, and content for e-commerce, as well as managed a team of 10+ marketing specialists for the U.S. territory.
UGC CREATOR
Taking all of the creative aspects of my previous experience and molding them all together into the perfect job! Creating fun, energetic messages & content for products and experiences I love and want to share with the world!
2023 - Current
Projects
POLARN O. PYRET
Mobile E-commerce Optimization
70% of today's emails are opened on a mobile device. The mobile shopping experience has to be seamless for effective conversion. This includes adapting the site creative, product organization, content, and checkout to a mobile experience that is fast, easy, and reliable. Adaptive site design cuts down on loading times and avoids a total redesign of the current web framework. In order to stay competitive, flexibility is key when it comes to a technology that is constantly moving forward.
POLARN O. PYRET
Amazon Marketplace Growth
The competition is stiff and the search optimization is always evolving on Amazon. Integrating with Channel Advisor allowed us the ability to put great focus into optimizing data for algorithms, as well as start an FBA division for Prime sales. Targeting sponsored ads on key products that sell best and focusing efforts on keeping items on top of the search, turned this channel into the fastest growing channel with 194% growth year over year!
POLARN O. PYRET
UX/UI
When the Bounce Rate is at 45%, there is something wrong! Selling a premium product online requires a higher level of trust when gaining first-time acquisitions. With improvements to navigation, digital assets, accessibility, and brick&mortor integrations; the Bounce Rate went from 45% to 11%, and the Average Session Duration doubled.
Content
 Site development and management since 2012. |  If done properly, email marketing is most often times, the key action before conversion. It is the permission to shop, and the attractive reminder to purchase. But if not done right, it can clutter minds, become annoying, and send a negative message about a brand. Don't be that company! |  Staying competitive in key. Evergreen display campaigns built for awareness play a vital role in the marketing funnel. |  Communicating on a candid level with consumers shows a personal connection that builds personality, recognition, and trust. |
|---|---|---|---|
 Brick & Mortor promotional content that coincides with all channels. |